MarketHero is a social investing game which has been recently launched as reported by Startup Dunia. Right now the registration is through invitation only and as per their blog, they are adding new users slowly (actually very slow i.e. only 5 users a day).
The site currently supports both the major stock exchanges of India, the NSE and the BSE. The data is received from both the exchanges with a time lag of 20-25 minutes which is decent.
It is a fantasy trading game where a user is assigned an opening capital of Rs.1 Million to invest and build their portfolio of stocks. It has community features like Top Tips for buy/sell voting and Add a Friend which lets the user track another user’s activity and their top tips. The home page also displays the recent trades and HereoMeter which is a leader board for the most profitable investors. The site has a neat design though I could not have a look inside. They need to work on usability a bit like the ‘Recent Blogs’ section which when clicked opens up the excerpt of the blog on the left side under ‘Whats Poppin’ section.
I think the real value of social investment sites like MarketHero can only be realized when they have achieved a critical mass otherwise they end up becoming, more or less, a trading simulator. This space is seeing lot of activity these days with both Zapak and Economic Times announcing their entry and already popular Moneybhai from MoneyControl.
The other very critical feature which is missing from all Indian virtual stock trading portals is the ability to link your virtual portfolio to your real trading account. I am assuming some real online trading firms ICICI Direct will make entry in this segment or will open up their APIs for companies to build social investment sites.
Popularity: 3% [?]
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