PubAccess: A DIY Solution For Small Publishers From Platform-A’s Advertising.com

AOL has announced the launch of PubAccess which is a self-service solution for small publishers to join Platform-A’s Advertising.com.  PubAccess, a web based system, will allow the publishers to manage display advertisements for their web sites.

Lynda Clarizio, President of Platform-A, says,

Until now, smaller publishers didn’t have a lot of options to receive CPM pricing for their display inventory.  PubAccess provides a scalable solution for the tens of thousands of quality publishers who want to join Advertising.com’s leading display ad network.

With PubAccess, users can optimize their ad inventory using Advertising.com’s AdLean, block advertisers, and view activity reports.

Platform-A and Advertising.com work with some of the premium advertisers and PubAccess can be a great solution if it passes on display advertising from its existing advertiser base to small publishers.

Short URL: http://www.betadaily.com/?p=4340

Posted by Vikrant on Apr 9 2008. Filed under Technology. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry