ad:tech Roundup: Exact Target, AdRevolution, iBloks, AdShuffle And UpSellit

Today is the first day of ad:tech San Fracisco and various participating companies are launching interesting products and services which will help drive the future of online advertising. Some of the interesting products launched today are:

ExactTarget, provider of on-demand email and one-to-one marketing solutions, released a do-it-yourself Landing Pages solution. The ExactTarget’s solution facilitates advertisers in creation of personalized as well general landing pages easily and quickly. The solution is useful for advertisers who do not have technical skills for creating landing pages. Using the Layout Generator which contains a variety of eye-catching templates and drag-and-drop functionality, advertisers can create landing pages which are search engine optimized, provides support for transaction and have full reporting capabilities. Advertisers can also group various landing pages to design a Microsite.

AdRevolution announced the launch of Consumer Choice Tool (CCT), a software solution which allows the consumers to select which ads they prefer and to reject the ones they don’t enjoy. The CCT software dynamically targets individuals with customized marketing messages according to their preferences. During its beta, the customers have witnessed a four times increase in effective CPM after implementing the Consumer Choice Tool.

iBloks has introduced iBloks Instant Ad which lets the advertisers produce 3D rich media ads. Built on the iBloks 3D advertising platform, iBloks InstantAd converts traditional 2D ads into interactive 3D ads which in turn increases user engagement and response rates. Advertisers and agencies can use the iBloks Instant Ad service to create, test, distribute, and optimize 3D ads using any web browser with any kind of download. The 3D ads can be posted as a widget on any social networking website, and can also be integrated with Instant Messengers and consumer forums. The Instant Ad platform helps in speeding up the process of creating and testing interactive ads as well as reducing the cost of creative development for advertisers. Advertisers have seen their response rates getting doubled for their traditional online rich media ads using iBloks InstantAd.

AdShuffle, which announced its official launch today, provides ad-serving and ad optimization technology to advertisers and agencies which helps them save money on advertising by increasing the campaign effectiveness and reducing the customer acquisition cost. With AdShuffle’s technology, the advertisers just need to define their campaign goals and the technology then automatically optimizes the campaigns by identifying the best performing ads. The AdShuffle solution also includes real-time reporting and a web-based drag and drop interface to assign creative assets for specific campaigns.

UpSellit announced a partnership with EyeWonder Inc to launch an interactive chat ads service named SMARTchat Ads which leverages UpSellit’s existing SMARTsales Agent virtual chat technology. The SMARTchat Ads will be available to advertisers through EyeWonder and will include a customizable virtual chat assistant in rich media advertising campaigns. A user watching a SMARTchat Ad can select the chat option available within the advertisement for support and answers related to the company or product. The virtual assistant in the SMARTchat ad provides fast and accurate answers to the customer’s questions and hence improves customer engagement and overall experience. The virtual assistant uses natural language processing for understanding customer questions and to derive results from a company’s FAQ and knowledgebase.