AOL And Verizon Get Into Online And Mobile Advertising Deal

AOL has announced a deal with Verizon under which Platform-A will manage Verizon’s online ad inventory.  Under the deal, Verizon will get to use Platform-A’s sales force, along with its ad-serving, targeting, and inventory management capabilities.  This deal is a major success for Platform-A which is a the centerpiece of AOL’s restructuring.

Apart from online advertising management, Verizon will continue to use Third Screen Media, Platform-A’s mobile ad serving platofrm, to manage the sale of its mobile web advertising.  Third Screen Media currently works with Verizon for providing advanced mobile advertising options including geographic, demographic, and content targeting, display, and sponsorship opportunities on Verizon mobile portal, sections and article Web pages.

The deal will give Platform-A the right to represent all of Verizon’s advertising space on the Internet, including premium space, and majority of mobile advertising space.  Platofrm-A will exclusively represent Verizon’s ad inventory in the marketplace and will be the only organization to guarantee placement on the Verizon network.

Interestingly, Verizon had filed a lawsuit against Time Warner Cable last week for false advertising related to its broadband services.  Both AOL and Time Warner Cable are divisions of Time Warner Inc.

Short URL: http://www.betadaily.com/?p=4477

Posted by Vikrant on Apr 15 2008. Filed under Business. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry