AT&T Gets Into Browser War; Launches Pogo

AT&T has launched a new browser named Pogo which is built on Mozilla code and uses at&t logo 3D technology from Vizible. AT&T has kept the Pogo browser in invite-only beta at the moment and it is expected to open up some time in May.

Pogo displays “cells” (thumbnail sized icons) instead of text details for the web pages in the Bookmarks, History and Springboard (browser home page). The cells are also displayed instead of text tabs for the open pages. The Springboard feature is a really nice one which stores your frequently visited web pages and displays them as a grid of thumbnails. The cells can be dragged and dropped between the History, Bookmarks and Springboard section.

AT&T Pogo

Though Pogo is cool when it comes to its visual features, it has certain drawback like its limitation to Windows platform, no support for plug-ins and huge system resource requirements. Pogo works only on Windows XP SP2 or later or Windows Vista along with a 1.6GHz processor, 2GB RAM and a video card with at least 256MB of VRAM in order to work properly.

There is no clarity on why AT&T got into the browser game when there are so many existing and well placed browsers available to the users. Users will surely not jump to Pogo just because of its visual appeal. Pogo’s limitation to Windows also rules out any kind of plan to push the Pogo for Mac and iPhone. As of now, only AT&T knows its real plans for Pogo and the reason for its move into a highly competitive market.

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