Google has announced the launch of image ads for mobile web pages.  The new service is available in Australia, China, France, Germany, India, Ireland, Italy, Japan, Netherlands, Russia, Spain, the UK, and the US.  It means that the ads will only appear on pages accessed by the users on mobile devices from the above mentioned countries.

Functionally, the mobile image ads work like the image ads served on normal web pages but with reduced image size for smaller screen.  The ads are contextually targeted and priced on PPC model.  The ads are available in banner format only and Google has kept a limit of one image ad per page for mobile web pages.

The mobile publishers can now select the type of ad (text, image or both) to be displayed on their pages.  Since there is one ad per page limit, if the publisher opts for displaying both types of ads, Google will automatically select the ad type to be served.

Have a look at the mobile image ad sizes or watch the demo video:

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