Breaking: Google Integrates Certified Third-Party Ad Networks In AdsenseTechnology Wednesday, March 17th, 2010
Google has announced the launch of a new feature in Adsense that will allow third-party ad networks to show display ads on the Google content network alongside Adsense ads.
This is a great news for publishers who use Adsense on their sites as it can potentially increase their earnings considerably. Because the third-party ad networks can only show display ads, the publisher stands to earn even if the site visitor doesn’t click on the ads. The current advertisers are from the United States and Europe only and that’s why only those sites which have visitors from these two locations may only benefit from this change currently.
As an Adsense publisher you will have full control over the ad categories and ad networks that you want to use for your site. You will be able to change the ads and ad network preferences by visiting the “Ad Review Center” in your Adsense account. However, you cannot currently add any network on your own to show up ads using Adsense. Google has kept this authority to itself to be able to review and certify ad networks that can show ads. Currently, there are about 90 Google certified ad networks that are showing up in the Ad Review Center and Google intends to add more in the coming days. The number of ad networks that show up for your account may vary based on your location, account type and placement targeting for your account.
To be able to show ads from third-party ad networks, you should have opted in to show Image ads because these ad networks can only show display ads. You can find more help about this topic in the Adsense help section.
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