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	<title>B.E.T.A. Daily &#187; Business</title>
	<atom:link href="http://www.betadaily.com/category/business/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.betadaily.com</link>
	<description>Daily Dose Of Business, Entrepreneurship, Technology &#38; Asides</description>
	<lastBuildDate>Fri, 18 Jan 2013 20:49:46 +0000</lastBuildDate>
	<language>en</language>
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		<title>Major Reasons For Getting Sales Training For Your Sales Team</title>
		<link>http://www.betadaily.com/2012/12/14/major-reasons-for-getting-sales-training-for-your-sales-team/</link>
		<comments>http://www.betadaily.com/2012/12/14/major-reasons-for-getting-sales-training-for-your-sales-team/#comments</comments>
		<pubDate>Fri, 14 Dec 2012 16:27:24 +0000</pubDate>
		<dc:creator>BETA Daily</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[sales program]]></category>
		<category><![CDATA[sales training]]></category>
		<category><![CDATA[sales training program]]></category>

		<guid isPermaLink="false">http://www.betadaily.com/?p=6507</guid>
		<description><![CDATA[Sales training is a form of educational empowerment that provides your organization&#8217;s sales team with the necessary sales skills that they need to be able to succeed in their day to day sales activities. An effective sales training program goes much further than just providing sales skills. There are many benefits your sales team can [...]]]></description>
			<content:encoded><![CDATA[<p>Sales training is a form of educational empowerment that provides your organization&#8217;s sales team with the necessary sales skills that they need to be able to succeed in their day to day sales activities. An effective <a href="http://www.peakperformancesalestraining.com/">sales training</a> program goes much further than just providing sales skills. There are many benefits your sales team can get from a sales training program, these include:</p>
<p><strong>Increased sales</strong></p>
<p>Implementing a sales training program for your sales people helps them gain more understanding on the sales process. It equips them with the necessary skills on starting a dialogue, understanding kind of customers and giving knowledge on the reasons why one should purchase and finally closing a deal. With this, your organization will realize greater profits as a result of an increase in sales.</p>
<p><strong>Better customer service</strong></p>
<p>Effective sales skills equip your sales people with important knowledge that they need when handling customers. These training programs enable the sales team to know the signals customers send out and be able to pay attention to them and give better customer service, thus making clients happier.</p>
<p>Success encourages even more success. Training is a healthy way of making the sales team get to the right track. Once the direction is set and success achieved, the sales people are encouraged to go forth in achieving more. It acts as a motivator for your team because when the team starts to close deals, they get motivated to close much more.</p>
<p><strong>Powerful confidence</strong></p>
<p>A sales person must always be confident. This attribute should be exhibited on the product they sell and the company. Training helps your sales team build confidence as they get familiar with the products that they are selling. Training provides them with knowledge on the purpose of the product and its functionality. With this knowledge, there is no room for guesswork, thus giving your team confidence as the meet prospective buyers.</p>
<p><strong>Training creates focus</strong></p>
<p>Your sales team can easily get distracted by the many tasks they need to accomplish. There are meetings to attend, reports to write and submit and a list of clients to visit. Training helps your team prioritize their tasks and gets them focused on making sales to increase the profits.</p>
<p><strong>Training encourages further advanced training</strong></p>
<p>Once your sales people have learnt successful sales tips, the desire to have more training is inevitable. Training becomes a habit as it instills new knowledge on your team on what works and what makes them close sales faster and effectively.</p>
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		<title>Five Important Tips In Landing A Good Outsourcing Company For Your Business</title>
		<link>http://www.betadaily.com/2012/12/13/five-important-tips-in-landing-a-good-outsourcing-company-for-your-business/</link>
		<comments>http://www.betadaily.com/2012/12/13/five-important-tips-in-landing-a-good-outsourcing-company-for-your-business/#comments</comments>
		<pubDate>Wed, 12 Dec 2012 19:17:12 +0000</pubDate>
		<dc:creator>BETA Daily</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[IT Outsourcing]]></category>
		<category><![CDATA[IT Services]]></category>
		<category><![CDATA[IT Support Outsourcing]]></category>
		<category><![CDATA[Network Services]]></category>

		<guid isPermaLink="false">http://www.betadaily.com/?p=6498</guid>
		<description><![CDATA[Many businesses are opting to use information technology outsourcing services due to the many advantages they offer. The current global recession has also compelled companies to outsource different information technology services in order to stay afloat. Countries from different parts of the world have also proved to be major outsourcing destinations in regards to different [...]]]></description>
			<content:encoded><![CDATA[<p>Many businesses are opting to use information technology outsourcing services due to the many advantages they offer. The current global recession has also compelled companies to outsource different information technology services in order to stay afloat. Countries from different parts of the world have also proved to be major outsourcing destinations in regards to different services. When choosing to go for an <a href="http://www.tneus.com/">outsourced IT</a> service, you need to be very careful as this impacts the business&#8217; productivity, efficiency, and also its reputation. Due to these reasons, it is important to consider the following things when selecting an information technology company to offer services on your behalf:</p>
<p><strong>1. Price</strong></p>
<p>It is always important to determine the cost of service before you decide on the firm to select. To get good rates, always carry out a research to know what different firms offer. Some offer flat rates, while others offer fixed rates. This information will help you evaluate which firm to hire. Always ensure that quality is not compromised. Choose a company that offers high quality services at a reasonable cost.</p>
<p><strong>2. Define your needs</strong></p>
<p>Before selecting a service provider, it is important for your business to assess its needs and define the actual reasons why there is need to get a provider to handle some of your services. When these needs are analyzed, you are able to define the exact areas where you need to outsource in order to maximize on productivity.</p>
<p><strong>3. The provider&#8217;s capabilities</strong></p>
<p>Before you choose a firm, you should check what the outsourcing firm is able to offer. A good outsourced IT firm should be able to offer the latest information technology products and software to enable a company to have a competitive edge. Therefore, choose a company that has strong foundation and provides high quality and latest products to a company.</p>
<p><strong>4. Referrals</strong></p>
<p>Before you choose an IT firm, always inquire and get information from family, friends, colleagues or other organizations that have used these services before. Some firms are always ready and willing to give a list of companies that have used their services before. From this list, you are able to evaluate quality and credibility of services offered. This information is able to offer a guide in choosing a good IT firm to outsource its services from.</p>
<p><strong>5. Location</strong></p>
<p>IT service providers can either offer their support services remotely or onsite. Before you settle on a firm, ensure that they are located near your premises. This will help when you are experiencing problems as they are able to come to your aid on time.</p>
<p><strong><em>A guest post by Network Essentials, an IT Support and Network Services provider</em></strong></p>
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		<title>Overseas Business Travel Risk</title>
		<link>http://www.betadaily.com/2012/09/09/overseas-business-travel-risks/</link>
		<comments>http://www.betadaily.com/2012/09/09/overseas-business-travel-risks/#comments</comments>
		<pubDate>Sat, 08 Sep 2012 20:34:48 +0000</pubDate>
		<dc:creator>BETA Daily</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Downloads]]></category>
		<category><![CDATA[business travel]]></category>
		<category><![CDATA[executive travel]]></category>
		<category><![CDATA[foreign travel risks]]></category>
		<category><![CDATA[overseas business travel]]></category>
		<category><![CDATA[overseas travel risks]]></category>
		<category><![CDATA[travel risks]]></category>

		<guid isPermaLink="false">http://www.betadaily.com/?p=6398</guid>
		<description><![CDATA[The growing unrest and tension in several countries is a reminder that disruptions and violence may occur anytime and anywhere.  It also emphasizes the importance of putting into place an organized and predetermined plan to stay safe when traveling abroad on business. Business professionals face a wide range of potential risks when traveling to a [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Whitepaper: Overseas Business Travel Risks" onclick="javascript: pageTracker._trackPageview('/outbound/tradepub/travel-risk-whitepaper');" href="http://betadaily.tradepub.com/c/pubRD.mpl?sr=oc&amp;_t=oc:&amp;pc=w_zuri01" rel="nofollow"><img class="wp-image-6399 alignleft" title="Overseas Business Travel Risks" src="http://www.betadaily.com/wp-content/uploads/2012/09/Overseas-Business-Travel-Risks.jpg" alt="Overseas Business Travel Risks" width="148" height="187" /></a></p>
<p>The growing unrest and tension in several countries is a reminder that disruptions and violence may occur anytime and anywhere.  It also emphasizes the importance of putting into place an organized and predetermined plan to stay safe when traveling abroad on business.</p>
<p>Business professionals face a wide range of potential risks when traveling to a foreign country. Some of the issues that warrant a high level of attention include:</p>
<ul>
<li>Access into and out of countries;</li>
<li>Personal health and safety;</li>
<li>Proper life, accident and health insurance coverage;</li>
<li>Culturally appropriate attire;</li>
<li>Road safety and security; and</li>
<li>Local customs and laws.</li>
</ul>
<p>These travel risks may be grouped into three categories: health, security and safety.  This paper discusses each category and then takes a look at some travel considerations that can help overseas business travelers respond to potentially dangerous situations that may arise both within countries and between countries.</p>
<p><a title="Whitepaper: Overseas Business Travel Risks" onclick="javascript: pageTracker._trackPageview('/outbound/tradepub/travel-risk-whitepaper');" href="http://betadaily.tradepub.com/c/pubRD.mpl?sr=oc&amp;_t=oc:&amp;pc=w_zuri01" rel="nofollow">Download this whitepaper</a></p>
]]></content:encoded>
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		<title>Microsoft Task Market: A Marketplace For People To Post And Find Freelance Jobs That Can Be Completed With Microsoft Office</title>
		<link>http://www.betadaily.com/2008/06/04/microsoft-task-market-a-marketplace-for-people-to-post-and-find-freelance-jobs-that-can-be-completed-with-microsoft-office/</link>
		<comments>http://www.betadaily.com/2008/06/04/microsoft-task-market-a-marketplace-for-people-to-post-and-find-freelance-jobs-that-can-be-completed-with-microsoft-office/#comments</comments>
		<pubDate>Wed, 04 Jun 2008 07:08:51 +0000</pubDate>
		<dc:creator>BETA Daily</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Freelance Jobs]]></category>
		<category><![CDATA[Freelance work]]></category>
		<category><![CDATA[Freelancers]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Microsoft Task Market]]></category>
		<category><![CDATA[online freelance marketplaces]]></category>
		<category><![CDATA[online marketplace]]></category>
		<category><![CDATA[online marketplaces]]></category>
		<category><![CDATA[Task Market]]></category>

		<guid isPermaLink="false">http://www.betadaily.com/2008/06/04/microsoft-task-market-a-marketplace-for-people-to-post-and-find-freelance-jobs-that-can-be-completed-with-microsoft-office/</guid>
		<description><![CDATA[Microsoft has launched an online marketplace for people to post and find freelance jobs, named Task Market.  The differentiating factor for Task Market from other online freelance marketplaces is that the jobs should be the ones which could be completed using Microsoft Office products. So, you will not find any technology related jobs at Task [...]]]></description>
			<content:encoded><![CDATA[<p>Microsoft has launched an online marketplace for people to post and find freelance jobs, named Task Market.  The differentiating factor for Task Market from other online freelance marketplaces is that the jobs should be the ones which could be completed using Microsoft Office products.</p>
<p>So, you will not find any technology related jobs at Task Market which is a majority of all freelance jobs posted on online marketplaces like Elance and Guru.  The site does not have many projects as of now and the interface, though simple, lacks various features like private communication between the buyer and provider.</p>
<p><a href="http://www.betadaily.com/wp-content/uploads/2008/06/microsoft-office-freelance-task-market.png"><img src="http://www.betadaily.com/wp-content/uploads/2008/06/microsoft-office-freelance-task-market-thumb.png" style="border-width: 0px" alt="microsoft office freelance task market" border="0" height="239" width="415" /></a></p>
<p><a href="http://www.taskmarket.com/" target="_blank">Microsoft Task Market</a> looks like a good way for promoting Office products amongst freelancers.  Google had also launched a similar service named <a href="http://www.betadaily.com/2008/04/09/google-launches-solutions-marketplace/" target="_blank">Google Solutions Marketplace</a> which is focused on connecting small and medium businesses and freelance developers for implementing Google products.</p>
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		<title>U.S. Customers Can Buy Now, Pay Later On eBay With PayPal Pay Later</title>
		<link>http://www.betadaily.com/2008/05/16/us-customers-can-buy-now-pay-later-on-ebay-with-paypal-pay-later/</link>
		<comments>http://www.betadaily.com/2008/05/16/us-customers-can-buy-now-pay-later-on-ebay-with-paypal-pay-later/#comments</comments>
		<pubDate>Thu, 15 May 2008 23:47:16 +0000</pubDate>
		<dc:creator>BETA Daily</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Credit]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[GE Money]]></category>
		<category><![CDATA[Online Payment]]></category>
		<category><![CDATA[PayPal]]></category>
		<category><![CDATA[PayPal Pay Later]]></category>

		<guid isPermaLink="false">http://www.betadaily.com/2008/05/16/us-customers-can-buy-now-pay-later-on-ebay-with-paypal-pay-later/</guid>
		<description><![CDATA[eBay has integrated PayPal Pay Later option for U.S. buyers to purchase qualifying products priced between $50 and $199.  The Pay Later option will be available for the customers while checking out and if the customer is not a registered PayPal user, he/she can sign up to avail the credit service immediately during the checkout [...]]]></description>
			<content:encoded><![CDATA[<p>eBay has integrated PayPal Pay Later option for U.S. buyers to purchase <a href="http://www.betadaily.com/wp-content/uploads/2008/05/ebay.jpg"><img src="http://www.betadaily.com/wp-content/uploads/2008/05/ebay-thumb.jpg" alt="ebay" align="right" height="83" width="111" /></a> qualifying products priced between $50 and $199.  The Pay Later option will be available for the customers while checking out and if the customer is not a registered PayPal user, he/she can sign up to avail the credit service immediately during the checkout process itself.</p>
<p>The Pay Later feature from PayPal provides easy credit facility for customers <a href="http://www.betadaily.com/wp-content/uploads/2008/05/paypal-pay-later.png"><img src="http://www.betadaily.com/wp-content/uploads/2008/05/paypal-pay-later-thumb.png" alt="paypal pay later" align="right" height="72" width="153" /></a>through GE Money with no payment for 90 days for purchases.  If the customer makes the full payment within 90 days, no interest is charged to the customer.</p>
<p>All eBay sellers, who already accept PayPal payments, will be automatically enrolled for offering PayPal Pay Later option to their customers.  With the availability of deferred payment option for buyers, eBay is anticipating more sales for its sellers and ultimately more revenue for itself.</p>
<p>eBay is always on the lookout for ways to integrate PayPal deeply into its system.  A recent decision by eBay Australia to make PayPal as the only payment option available on the site got a backlash from both buyer and seller communities and was later reversed.</p>
<p>Customers always want alternatives and with PayPal Pay Later as an alternative for making payments for purchases, eBay seems to be headed in the right direction.</p>
<p>Learn more about <a href="https://www.paypal.com/shopnow" target="_blank">PayPal Pay Later option</a>.</p>
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		<title>Ask Acquires Lexico Publishing; To Own Dictionary.com, Thesaurus.com &amp; Reference.com</title>
		<link>http://www.betadaily.com/2008/05/15/ask-acquires-lexico-publishing-to-own-dictionarycom-thesauruscom-referencecom/</link>
		<comments>http://www.betadaily.com/2008/05/15/ask-acquires-lexico-publishing-to-own-dictionarycom-thesauruscom-referencecom/#comments</comments>
		<pubDate>Thu, 15 May 2008 10:15:07 +0000</pubDate>
		<dc:creator>BETA Daily</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Acquisition]]></category>
		<category><![CDATA[Ask]]></category>
		<category><![CDATA[Dictionary]]></category>
		<category><![CDATA[IAC]]></category>
		<category><![CDATA[InteractiveCorp]]></category>
		<category><![CDATA[Lexico Publishing]]></category>
		<category><![CDATA[Reference]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[Thesaurus]]></category>

		<guid isPermaLink="false">http://www.betadaily.com/2008/05/15/ask-acquires-lexico-publishing-to-own-dictionarycom-thesauruscom-referencecom/</guid>
		<description><![CDATA[Ask.com has acquired Lexico Publishing which owns the reference sites like Dictionary.com, Thesaurus.com and Reference.com.  As part of the acquisition, Ask will acquire all the reference properties of Lexico Publishing Group LLC. Ask.com, a search engine owned by IAC/InteractiveCorp, has less than five percent share of total U.S. search market.  With the acquisition of Dictionary.com [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://ask.com" target="_blank">Ask.com</a> has acquired <a href="http://www.lexico.com/" target="_blank">Lexico Publishing</a> which owns the reference sites like<a href="http://www.betadaily.com/wp-content/uploads/2008/05/ask-logo.png"><img src="http://www.betadaily.com/wp-content/uploads/2008/05/ask-logo-thumb.png" style="border: 0px none " alt="ask logo" align="right" border="0" height="86" width="107" /></a> <a href="http://dictionary.com" target="_blank">Dictionary.com</a>, <a href="http://Thesaurus.com" target="_blank">Thesaurus.com</a> and <a href="http://Reference.com" target="_blank">Reference.com</a>.  As part of the acquisition, Ask will acquire all the reference properties of Lexico Publishing Group LLC.</p>
<p>Ask.com, a search engine owned by IAC/InteractiveCorp, has less than five percent share of total U.S. search market.  With the acquisition of <a href="http://www.betadaily.com/wp-content/uploads/2008/05/dictionary.png"><img src="http://www.betadaily.com/wp-content/uploads/2008/05/dictionary-thumb.png" style="border: 0px none ; margin: 5px 0px 0px 5px" alt="dictionary" align="right" border="0" height="43" width="136" /></a> Dictionary.com and other reference sites, Ask is planning to cater to the users looking for answers to basic questions.</p>
<p>It looks like a legible move for Ask as it will give some boost to its revenue as well as user base considering over 20 million visitors that Dictionary.com gets per month.</p>
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		<title>Plaxo Finally Manages To Sell Itself; To Be Acquired By ComCast</title>
		<link>http://www.betadaily.com/2008/05/15/plaxo-finally-manages-to-sell-itself-to-be-acquired-by-comcast/</link>
		<comments>http://www.betadaily.com/2008/05/15/plaxo-finally-manages-to-sell-itself-to-be-acquired-by-comcast/#comments</comments>
		<pubDate>Wed, 14 May 2008 23:14:15 +0000</pubDate>
		<dc:creator>BETA Daily</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Acquisition]]></category>
		<category><![CDATA[Address Book]]></category>
		<category><![CDATA[ComCast]]></category>
		<category><![CDATA[Plaxo]]></category>
		<category><![CDATA[Pulse]]></category>

		<guid isPermaLink="false">http://www.betadaily.com/2008/05/15/plaxo-finally-manages-to-sell-itself-to-be-acquired-by-comcast/</guid>
		<description><![CDATA[Plaxo, which was looking for getting acquired for a long time, has finally managed to get acquired by one of its customers, ComCast. The company will continue to operate as an independent unit post the acquisition and will report into Comcast Interactive Media.  ComCast which was using Plaxo&#8217;s addressbook service for its webmail users will [...]]]></description>
			<content:encoded><![CDATA[<p>Plaxo, which was looking for getting acquired for a long time, has <a href="http://www.betadaily.com/wp-content/uploads/2008/05/plaxo-comcast.png" target="_blank">finally <img src="http://www.betadaily.com/wp-content/uploads/2008/05/plaxo-comcast-thumb.png" style="border: 0px none ; margin: 5px 0px 0px" alt="plaxo comcast" align="right" border="0" height="115" width="191" /> managed to get acquired by one of its customers, ComCast</a>.</p>
<p>The company will continue to operate as an independent unit post the acquisition and will report into Comcast Interactive Media.  ComCast which was using Plaxo&#8217;s addressbook service for its webmail users will integrate Plaxo&#8217;s services including the social network, Pulse, into its properties like Fancast and Fandango.</p>
<p>Plaxo&#8217;s universal addressbook is very useful service and has a huge user base but Pulse has failed to get traction and didn&#8217;t take off really.  We might get to see some other uses of Pulse and its effectiveness once it gets integrated in the ComCast&#8217;s suite of services.</p>
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		<title>Real Deal Docs: A Place For Finding Legal Documents, Agreements And Clauses</title>
		<link>http://www.betadaily.com/2008/05/03/real-deal-docs-a-place-for-finding-legal-documents-agreements-and-clauses/</link>
		<comments>http://www.betadaily.com/2008/05/03/real-deal-docs-a-place-for-finding-legal-documents-agreements-and-clauses/#comments</comments>
		<pubDate>Sat, 03 May 2008 17:23:46 +0000</pubDate>
		<dc:creator>BETA Daily</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Acquisition]]></category>
		<category><![CDATA[Agreement]]></category>
		<category><![CDATA[Legal Documents]]></category>
		<category><![CDATA[Mergers]]></category>
		<category><![CDATA[Real Deal Docs]]></category>
		<category><![CDATA[Term Sheet]]></category>

		<guid isPermaLink="false">http://www.betadaily.com/2008/05/03/real-deal-docs-a-place-for-finding-legal-documents-agreements-and-clauses/</guid>
		<description><![CDATA[Real Deal Docs is a place for all people like lawyers, entrepreneurs, suppliers, investors and even general public who want to refer to legal documents, contracts, agreements and clauses made by attorneys for real world deals and cases.  The website has a collection of  over 1 million deal documents related to Merger and Acquisitions, Corporate [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.realdealdocs.com" target="_blank">Real Deal Docs</a> is a place for all people like lawyers, entrepreneurs, suppliers, <a href="http://www.betadaily.com/wp-content/uploads/2008/05/real-deal-docs.png"><img src="http://www.betadaily.com/wp-content/uploads/2008/05/real-deal-docs-thumb.png" style="border: 0px none " alt="real deal docs" align="right" border="0" height="51" width="163" /></a>investors and even general public who want to refer to legal documents, contracts, agreements and clauses made by attorneys for real world deals and cases.  The website has a collection of  over 1 million deal documents related to Merger and Acquisitions, Corporate Finance, Term Sheets, Employment agreements and benefits plans, License agreements, Intellectual Property, Joint Ventures, Partnerships  etc.</p>
<p>Some of the example documents available on Real Deal Docs are Sony Playstation IP Rights License, Apple Computer Digital Music Download Agreement and Multi-Party Master Supply Agreement for Sun Microsystems.</p>
<p>The site allows for searching for any document free of cost but you need to be a paid member to view, download or print the documents.</p>
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		<title>AOL Acquires Sphere</title>
		<link>http://www.betadaily.com/2008/04/15/aol-acquires-sphere/</link>
		<comments>http://www.betadaily.com/2008/04/15/aol-acquires-sphere/#comments</comments>
		<pubDate>Tue, 15 Apr 2008 10:31:53 +0000</pubDate>
		<dc:creator>BETA Daily</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Acquisition]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[Sphere]]></category>

		<guid isPermaLink="false">http://www.betadaily.com/2008/04/15/aol-acquires-sphere/</guid>
		<description><![CDATA[AOL has announced that it has acquired Sphere, the content engine.  Sphere is a contextual search engine which delivers matching content from blogs, videos, photos and other media channels.  The discovered content is then displayed in a pop-over window or through a widget.  The Sphere widget lets publishers better  engage their audience by providing related [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://aol.com" target="_blank">AOL</a> has announced that it has acquired <a href="http://sphere.com" target="_blank">Sphere</a>, the content engine.  Sphere is a <a href="http://www.betadaily.com/wp-content/uploads/2008/04/sphere-logo.png"><img src="http://www.betadaily.com/wp-content/uploads/2008/04/sphere-logo-thumb.png" alt="sphere logo" align="right" height="56" width="186" /></a> contextual search engine which delivers matching content from blogs, videos, photos and other media channels.  The discovered content is then displayed in a pop-over window or through a widget.  The Sphere widget lets publishers better<a href="http://www.betadaily.com/wp-content/uploads/2008/04/aol-logo1.jpg"><img src="http://www.betadaily.com/wp-content/uploads/2008/04/aol-logo-thumb1.jpg" alt="aol logo" align="right" height="99" width="183" /></a>  engage their audience by providing related articles and blog posts from archived content and across the Web.  The Sphere third-party publisher network includes large web properties like Time, Reuters, CNN and blogs like GigaOm and TechCrunch.</p>
<p>Sphere which started off as a blog search engine competing with the likes of <a href="http://technorati.com" target="_blank">Technorati</a> and <a href="http://blogsearch.google.com" target="_blank">Google Blog Search</a> later transformed itself into a related content discovery engine by expanding its focus to other media types like videos and photos.</p>
<p>AOL which was already using the Sphere widget on its web properties like <a href="http://news.aol.com" target="_blank">AOL News</a> and myAOL will now distribute its content across the Sphere’s publisher network.  The deal also provides AOL an access to the advertising inventory across Sphere’s network.</p>
<p>The acquisition of Sphere marks another move by AOL in becoming a content and social network powered company supported through revenues generated from advertising.</p>
]]></content:encoded>
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		<title>AOL And Verizon Get Into Online And Mobile Advertising Deal</title>
		<link>http://www.betadaily.com/2008/04/15/aol-and-verizon-get-into-online-and-mobile-advertising-deal/</link>
		<comments>http://www.betadaily.com/2008/04/15/aol-and-verizon-get-into-online-and-mobile-advertising-deal/#comments</comments>
		<pubDate>Mon, 14 Apr 2008 20:18:03 +0000</pubDate>
		<dc:creator>BETA Daily</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[deal]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[Platform-A]]></category>
		<category><![CDATA[Verizon]]></category>

		<guid isPermaLink="false">http://www.betadaily.com/2008/04/15/aol-and-verizon-get-into-online-and-mobile-advertising-deal/</guid>
		<description><![CDATA[AOL has announced a deal with Verizon under which Platform-A will manage Verizon&#8217;s online ad inventory.  Under the deal, Verizon will get to use Platform-A’s sales force, along with its ad-serving, targeting, and inventory management capabilities.  This deal is a major success for Platform-A which is a the centerpiece of AOL&#8217;s restructuring. Apart from online [...]]]></description>
			<content:encoded><![CDATA[<p>AOL has announced a deal with Verizon under which Platform-A will manage Verizon&#8217;s<a href="http://www.betadaily.com/wp-content/uploads/2008/04/aol-logo.jpg"><img src="http://www.betadaily.com/wp-content/uploads/2008/04/aol-logo-thumb.jpg" alt="aol logo" align="right" height="86" width="115" /></a> online ad inventory.  Under the deal, Verizon will get to use Platform-A’s sales force, along with its ad-serving, targeting, and inventory management capabilities.  This deal is a major success for Platform-A which is a the centerpiece of AOL&#8217;s restructuring.</p>
<p><a href="http://www.betadaily.com/wp-content/uploads/2008/04/verizon-logo1.jpg"><img src="http://www.betadaily.com/wp-content/uploads/2008/04/verizon-logo-thumb1.jpg" alt="verizon_logo" align="left" height="86" width="133" /></a> Apart from online advertising management, Verizon will continue to use Third Screen Media, Platform-A&#8217;s mobile ad serving platofrm, to manage the sale of its mobile web advertising.  Third Screen Media currently works with Verizon for providing advanced mobile advertising options including geographic, demographic, and content targeting, display, and sponsorship opportunities on Verizon mobile portal, sections and article Web pages.</p>
<p>The deal will give Platform-A the right to represent all of Verizon&#8217;s advertising space on the Internet, including premium space, and majority of mobile advertising space.  Platofrm-A will exclusively represent Verizon&#8217;s ad inventory in the marketplace and will be the only organization to guarantee placement on the Verizon network.</p>
<p>Interestingly, <a href="http://www.betadaily.com/2008/04/10/verizon-drags-time-waner-cable-to-court-for-false-advertising/" target="_blank">Verizon had filed a lawsuit against Time Warner Cable</a> last week for false advertising related to its broadband services.  Both AOL and Time Warner Cable are divisions of Time Warner Inc.</p>
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