Recently, I read about Ben And Jerry’s Ice Cream and how these two childhood friends, Ben Cohen and Jerry Greenfield, worked together to build a world famous Ice Cream company.
Both Ben and Jerry have had an association with ice cream during their study days as they worked as ice cream truck driver and ice cream […]

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Every business, be it small business or medium and large enterprise, needs revenue and sales function is the revenue generating engine.  That is why sales team becomes a crucial component of any organization and sales a crucial activity.  To sell your product or service to a potential customer, more so for a startup, you need […]

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A small business cannot play around with huge volumes for making big profits.  As an entrepreneur, you should always look for improving efficiency in your business to make more profits with smaller volumes.  Often businesses resort to cutting down costs to increase profitability but that might not be the best work around and increasing sales […]

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Do you want to be your own boss?  Have you ever dreamt of being an entrepreneur and starting your own business?  If yes, then B.E.T.A. Daily will try to help you in fulfilling that dream.
Starting April 1, B.E.T.A. Daily will provide articles on building your own business.  So, whether you are interested in […]

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As an entrepreneur or a sales person, you will often find yourself in situations where you will need to convince a difficult customer for buying your product or service. These situations really put your convincing and persuasion skills to test. I was reading a blog post by
Ivana Taylor which was a review […]

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The U.S. economy is fearing a downturn and some sources claim that the recession has already arrived. A poll conducted by BCG (Boston Consulting Group) revealed that senior execs of 101 companies believe that the U.S. economy is in recession or will get into it within next six months. Although there are differing views on […]

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