MySpace has announced the launch of the Community Builder advertising platform which will allow the advertisers to build and customize brand profiles on the social networking website. The Community Builder is currently in private beta and is being tested by Deep Focus, an online marketing company. The Community Builder platform will be available in both [...]
A consumer group has demanded the Federal Trade Commission to implement a nationwide ‘Do Not Track’ registry on the lines of the ‘Do Not Call’ registry meant for prohibiting marketers from making unsolicited calls. The ‘Do Not Track’ will enable the Internet users to prohibit advertisers from tracking and storing their online activities which is [...]
AOL has announced the launch of PubAccess which is a self-service solution for small publishers to join Platform-A’s Advertising.com. PubAccess, a web based system, will allow the publishers to manage display advertisements for their web sites. Lynda Clarizio, President of Platform-A, says, Until now, smaller publishers didn’t have a lot of options to receive CPM [...]
Infosignz has launched a free and hosted version of its digital signage management platform. This is first of is kind offering in a market where the existing solutions are pretty expensive. Typically, a hosted solution will cost you anywhere in excess of $1000 per month. The InfoSignz platform makes it easy to create, publish and [...]
ESPN is, in a way, pioneering a revolt by traditional media companies against the ad networks. ESPN.com, which has stopped Specific Media and other networks from serving ads on the site, is rallying support from other big publishers. Forbes Inc. and Turner Media are also expected to announce a similar move as reported by MediaWeek [...]
I use Adsense ads on this blog and today I came across a different kind of ad on my blog. The banner ad within the post was showing a box for searching ads. It seems Google is testing new type of ad format which will ask users to search for a keyword to see ads. [...]
© 2012 B.E.T.A. Daily. All Rights Reserved. Log in -