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Google Launches Image Ads For Mobile Web Pages

Posted by Technology Thursday, April 24th, 2008
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Google has announced the launch of image ads for mobile web pages.  The new service is available in Australia, China, France, Germany, India, Ireland, Italy, Japan, Netherlands, Russia, Spain, the UK, and the US.  It means that the ads will only appear on pages accessed by the users on mobile devices from the above mentioned [...]

Adbrite Launches Open Targeting Exchange: A Marketplace For Ad Targeting Technologies

Posted by Technology Thursday, April 10th, 2008
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AdBrite has launched the Open Targeting Exchange (OTX), a marketplace for ad targeting technologies.  The OTX is expected to deliver superior yield and advertiser effectiveness by leveraging multiple targeting methods and algorithms.  It will also allow the targeting technologies to compete for the right to match advertisements to publisher web pages.  The initial partners for [...]

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