The contest named iFashion Photographer Hunt, is open to all fashion photography enthusiasts.  Under the contest, photographers will upload their portfolio on ibibo website which will then be rated jointly by the registered users of Ibibo and a panel from FTV.  The judging panel includes famous fashion photographer, Jatin Kampani.  At the end of the contest, five selected fashion photographers will get to click FTV models in an event which will also be shown on FTV later.

Ibibo, which calls itself a “talent incubator,” has been trying all sort of ideas to promote usage of its various services like photos, blogs, Q&A etc.  Previously Ibibo had launched a similar talent hunt contest to find best of Indian bloggers.  The contest itself was criticized across the blogging community for mass-plagiarism by the contest participants.