Posted by Vikrant
Technology
Wednesday, April 9th, 2008

AOL has announced the launch of PubAccess which is a self-service solution for small publishers to join Platform-A’s Advertising.com. PubAccess, a web based system, will allow the publishers to manage display advertisements for their web sites. Lynda Clarizio, President of Platform-A, says, Until now, smaller publishers didn’t have a lot of options to receive CPM [...]
Posted by Vikrant
Technology
Thursday, April 3rd, 2008

Mippin, a mobile content portal, has launched a new service for publishers called Mippin Maker using which you can create a mobile version of your web site or blog for free and earn money with it. The content which is converted for mobile rendering then becomes searchable and accessible from mobile phones through Mippin.com. The [...]
Posted by Vikrant
Business
Thursday, March 27th, 2008
Microsoft has announced the launch of a pilot program for U.S. publishers for serving ads in video using Sliverlight Streaming Service and Microsoft AdCenter. The program will allow select Silverlight Streaming account holders to take Silverlight videos and automatically insert contextual advertisements into the end-user video playback experience. The publishers will be required to provide [...]
Posted by Vikrant
Business
Monday, March 24th, 2008
ESPN is, in a way, pioneering a revolt by traditional media companies against the ad networks. ESPN.com, which has stopped Specific Media and other networks from serving ads on the site, is rallying support from other big publishers. Forbes Inc. and Turner Media are also expected to announce a similar move as reported by MediaWeek [...]
Posted by Vikrant
Technology
Saturday, March 15th, 2008

TipJoy is a new startup which lets people visiting your blog or website to leave a small tip for you. All they need to do is enter their email address and the tip is credited to publisher’s account. Alternatively, people can directly tip anyone from the TipJoy website using the publisher’s email or website address. [...]
Posted by Vikrant
Technology
Wednesday, March 12th, 2008

I use Adsense ads on this blog and today I came across a different kind of ad on my blog. The banner ad within the post was showing a box for searching ads. It seems Google is testing new type of ad format which will ask users to search for a keyword to see ads. [...]